EGMM AP

Before the training program:

1. Drawing up an Action Plan:
Things required for the Training Program

Identification of youth

EGMM (Employment Generation and Marketing Mission), Department of Rural Development, Govt. of Andhra Pradesh provides work-ready youth to companies from an alternative labor pool. The Mission works in a focused manner on providing employment/employability for rural youth. These youth are the economically and socially underprivileged rural poor from remote areas. The Mission taps into a Bottom-of-pyramid talent pool, hitherto latent. Companies link up with the EGMM for several reasons: With more entry level urban opportunities like BPOs, salary levels and expectations of urban youth have gone up .Filling large number of jobs from the conventional urban labor pool is becoming a challenge. Attrition rates are high. Whereas company experiences and studies show that rural youth are motivated and loyal employees. It helps companies fulfill their mandate of providing training to dalits to facilitate their entry into the work place. Trained rural youth are also absorbed by companies looking for a rural footprint who find it difficult to get manpower .These youth know the rural markets best. Companies collaborate with the EGMM in various ways ranging from mentoring, providing human and financial resources. Companies also link up with the EGMM as a part of their corporate social responsibility (CSR) activity of providing sustainable livelihoods to the underprivileged.